The Odin Mfg story is a true restless pursuit of progression and how it continues to take us to new places in life. What started out as an idea between two brothers, has now become our entire reality. Commitment, dedication, and patience has taken us to where we are today. This is their story.

The initial conversations that led to Odin’s conception started in a small winter Alberta town in 2016. We both had a ton of ideas about bringing the motorcycle riding scene something different that not only functioned well but also represented our roots and inspirations. Growing up around influences like motorcycles, mountains, snowboarding, and music, we took these styles and life lessons learned and applied them to our initial designs. Admittedly at first we had no idea the gravity of what we were trying to build, but we never do anything half hearted, so this was to be no different. Over time our goals and ideas became more and more clear. This mentality along with the willingness to put in the work required brought the road map for Odin Mfg to life.

“Do anything the way you do everything”

In the beginning we would come home from J.O.B’s of custom woodwork and wrenching on motorcycles and then deep into the night, the real work would begin. With the support of our families and best friends, soon we were able to take the leap and begin working on the Odin dream full time. A true grass roots business starting out of a basement and home garage. We worked restlessly to come up with innovative designs for functional riding apparel that our customers would feel proud to wear on and off their motorcycles.

Blue Denim Originals

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